The audience that my magazine is targeting is a young 15-25 British and American audience; because Hip Hop originated from America and the whole country has a sense of that genre of music therefore my magazine would appeal to them. It would also appeal to the British audience because Britain has a lot of up coming Hip Hop artists and individuals connected with the music industry such as, SB.TV, Jessie J and Jay Sean, and who are all of the younger generation and who teenagers look up to.
The younger generation are the perfect target audience because they will see the magazine as an inside to Hip Hop their favorite artists and their idols. This could also appeal to the older audiences because they are able to afford the magazine week in week out and they know more about the genre of the music therefore they would have a slight advantage of the understanding of things surrounding the genre of music, for example they would know more about the history of the music and the meanings of some of the lyrics. But my ideal target audience would be someone who lives and loves music; this is shown in my profile audience of who would be the ideal reader of my magazine ‘The Bizz’.
Additionally, ethnicity isn't a problem even though Hip Hop is usually linked with black people. In terms of target audience my music magazine is aimed at all races both male and female which gives my product a wider target audience and allows everyone to embrace my product and music.
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